KidRoute —
safe school
journeys.
The brief
KidRoute is a Moroccan school transport safety platform that connects parents, schools, and bus drivers in one app. Parents follow their child's journey in real time, receive safety notifications, and get confirmation when the child arrives home. The brief: a brand system, a UI, and a bilingual landing page — all in one launch.
Likweb delivered the full identity (logo, colour, type), a complete UI design for the parent app (live tracking, alerts, child profile, ETA), an admin dashboard mockup, and a French/Arabic static landing page with language switch, video upload slot, and front-end form validation.
What KidRoute does
Live GPS tracking
Parents see the bus, the route, and the estimated arrival time on a live map — no more waiting at the stop.
Safety notifications
Boarding, delay, bus-near-home, and confirmed-arrival alerts delivered by push, SMS, or WhatsApp.
Three-way connection
Parents, schools, and drivers share one source of truth — the school onboards, the driver drives, the parent follows.
Results
Process
Brand identity
Logo concept exploration, final wordmark with KR monogram, colour system, and a complete brand identity guide covering usage, spacing, and misuse cases.
Parent app UI
High-fidelity screens for the parent experience — today's journey, live map with bus and home pins, ETA card, driver/school quick actions, and a safety timeline.
Admin dashboard
A mockup for the school/admin side — managing children, buses, drivers, routes, and live status across the fleet.
Bilingual landing page
A static, framework-free landing page in French with an Arabic/Darija switch — hero, how-it-works, feature tabs, pricing, schools, and contact. Front-end validation only; ready to connect to email/CRM.
Promo assets
A set of marketing posters and app-store-ready mockups for launch — vertical-first, feed-ready, and consistent with the brand system.
Gallery
