FlowPipe —
resilient pipe
networks.
The brief
FlowPipe by PLASTIMA is a Moroccan manufacturer of GRP (glass-reinforced polyester / PRV) pipe systems, serving drinking water, irrigation, sanitation, energy, and industrial networks across North Africa. They needed a French-language industrial platform that could communicate deep technical credibility — product specifications, manufacturing processes, application domains, and compliance standards — without becoming a dense catalogue.
Likweb engineered a content-led WordPress build with nine dedicated application pages, two technology explainers (CFW and HFW filament winding), a product range from DN 300 to DN 3000, and downloadable technical resources. Every page tuned for engineering buyers, not consumers.
Results
Scope
Tuyaux PRV, SealTech, Raccords
Three core product lines — pipes, SealTech couplers, and special fittings — each with its own specification page, dimensions table, and installation notes.
Nine domain pages
Drinking water, irrigation, sanitation, stormwater, energy, industrial wastewater, power plant circulation, chemical plants, hydroelectric, and trenchless rehabilitation — each with photography and use-case copy.
CFW + HFW explainers
Two manufacturing-process pages explaining Continuous Filament Winding and Helical Filament Winding — turning engineering detail into clear, visual narratives.
AWWA C950 · ASTM · EN ISO 23856
A dedicated material and quality page documenting the three international standards the pipes meet, with downloadable technical manual, catalogue, and brochure.
French, Morocco-first
Built French-first for the Moroccan and francophone African market, with architecture ready for Arabic and English expansion as FlowPipe enters new regions.
Gallery
